Name: MAGIC
Start: 2026-02-24
End: 2026-02-26
Location: New York

Make the Most of MAGIC

New York is where you’ll find your next bestseller. Register now to discover everything from established and emerging brands to local East Coast and international collections. Enter a new market, discover unique business opportunities, and stock your store with all of the must-haves for next season.

Attendee Qualification

MAGIC by Informa, New York attracts top buying power season over season drawing in retail buyers from boutiques to e-commerce sites to chain stores to big-box and department stores – and everything in between. And the best part? All verified purchasers attend for free.

Our events are not open to the public and are intended for fashion professionals and approved attendees only. All attendees – purchasing and non-purchasing – must be verified by show management to determine the nature of the company's and/or individual’s relationship to the fashion industry.

Register Now

Trusted by the Industry

“This is the best part of the job for all of us. Being here, meeting people, chatting about what people are having success within different markets, what people feel is emerging on the trend front, [MAGIC] is just vital to stay connected and inspired."

ASOS
Senior Footwear Buyer

“MAGIC New York has that intimate feel that is different from the Las Vegas market. Even though this city is crazy and loud, this show is calm and pulls people in and provides a great experience for the customers."

WISHLIST
Sales Director

“The MAGIC New York crowd is amazing and so full of life. Is there anywhere better to be than on this show floor? The MAGIC name carries weight in the marketplace. It provides the expectation that the show will run smoothly and provide brands and buyers that environment to make connections and have a positive future in the business."

MOD REF
Sales Manager

Attendee Checklist

View our thoughtfully crafted checklist to help you prepare for a successful pre-, during, and post-event experience.

Leading Exhibiting Brands

Building a vibrant community for impactful connections and collaborations, where ideas are shared, partnerships are forged, and exciting business prospects are explored. 

View September 2025 Brand List

^{*Brand sampling from past MAGIC New York events. For the February 2025 brand list click here}