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MAGIC New York - Feb. 24 - 26, 2026

What is MAGIC New York?

MAGIC by Informa, New York is your must-attend east coast market, happening twice a year, and where you’ll find must-have collections for this season and next.  

Fusing scale with curation to drive commerce, creativity, and connections, New York joins a global audience of retail buyers – from big-box to boutiques – with the industry’s leading women’s trend, young contemporary, and modern sportswear brands. MAGIC is not just an event, it's a vibrant community.

February 24-26, 2026 | Javits Center

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Bringing the spirit of MAGIC to New York City – MAGIC New York connects brands, buyers, press, influencers, and industry experts in the U.S. fashion capital.

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MAGIC by Informa, New York is recognized among the prestigious Fastest 50 Class of 2024 by Trade Show Executive (TSE). MAGIC is committed to excellence and is dedicated to providing an unparalleled experience for attendees and exhibitors alike.

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Categories to Shop

Featuring established to emerging collections, New York is where you’ll find a comprehensive collection of trend, young contemporary, and modern sportswear women’s fashion across key categories ranging from affordable to moderate price points.

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APPAREL

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ACCESSORIES

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FOOTWEAR

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HOME, GIFT, BEAUTY

Our Communities

Our thoughtfully merchandised areas are the perfect place for companies and individuals – like you – to connect and grow together like never before.

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Impact

MAGIC by Informa, New York is committed to sustainability and paving the way for a brighter future in fashion.

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Discover all things MAGIC and connect with other buyers and sellers around the world.

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CONNECT

You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event.  Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise.  For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.
 

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Event Disclaimer

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