What is MAGIC Las Vegas?
MAGIC by Informa, Las Vegas is a deeply rooted community and established home to the largest selection of trend, young contemporary, modern sportswear, apparel, footwear, and accessories brands in the industry.
More than just an event, MAGIC is a full-scale fashion experience. Taking place twice a year, it's the industry's largest go-to-market event – delivering a high-energy, all-encompassing environment for brands and retailers alike. With the most comprehensive selection of fashion brands across all categories, Las Vegas remains the ultimate destination where fashion, community, and commerce meet.
February 17-19, 2026 | Las Vegas Convention Center | Book Hotel »
MAGIC Las Vegas is where you’ll find must-have trends for this season and next, exclusive collection launches, thought-provoking education panels, engaging networking opportunities, non-stop entertainment, countless happy hours, and so much more.
Fusing scale with curation to drive commerce, creativity, and connections, MAGIC Las Vegas joins a global audience of retail buyers – from big-box to boutiques – with the industry’s leading women’s trend, young contemporary, modern sportswear, and contemporary brands.
MAGIC by Informa, Las Vegas – a finalist in the 12th Annual Event Experience Awards, is proud to be recognized for creativity, hard work, and dedication to excellence – delivering an unmatched experience for attendees and exhibitors alike.
Categories to Shop
Featuring established to emerging collections, Las Vegas is where you’ll find the most comprehensive collection of trend, young contemporary, modern sportswear, and contemporary women’s fashion across key categories ranging from affordable to moderate price points.
Our Communities
From sustainable collections to size inclusivity, explore the many offerings on the show floor comprised of a variety of key communities. Featuring established to emerging collections, Las Vegas is where you’ll find the most comprehensive collection of trend, young contemporary, modern sportswear, and contemporary women’s fashion across key categories ranging from affordable to moderate price points.
Impact
MAGIC by Informa, Las Vegas is committed to sustainability and paving the way for a brighter future in fashion.
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